What's Behind the Name & Logo?

What's Behind the Name & Logo?

NOVA comes from the cosmic phenomenon — a nova is a star that suddenly bursts into light, outshining everything around it. It symbolizes rebirth, radiant power and limitless expansion. For us, Nova represents the inner light of marginalized communities— queer, trans, disabled and BIPOC people — shining fiercely in a world that too often tries to dim them. It’s about the brilliance and power in pride. A visual metaphor for stunning queer and trans emergence. Nova is the energy and joy that comes from embracing your full self. No longer weighed down by shame and forced into the dark. Nova is the courage to take up space and celebrate who you are — even (and especially) when the world tells you not to.

EDGE speaks to the raw, unapologetic side of survival and resistance. It's the blade's sharp side, the place where two planes meet, the point of no return. For us, Edge is about having the courage to be authentic and true to oneself despite negative impact to general likability. Once shame is shed and pride takes over- there is no going back. It represents the grit, defiance and resilience of our communities. Edge is the refusal to be reshaped- twisted into unnatural forms that are palatable for a world that was never built for us. It’s the boldness to exist on your own terms. It's a statement of transformation, evolution and the power that comes from standing at the edge—and pushing forward.

THREADS ties it all together— literally and symbolically. It nods to both the raw material of fashion and to streetwear culture. Threads represents connection. The connection between us, from the margins, across generations and subcultures. Threads is what links us to one another, through space and times. Between chosen families and shared visions of collective liberation. Every stitch is a tribute to our QTBIPOC-disabled ancestors, to our communities future and to the beauty of our collective pride and euphoria. 

Nova Edge Threads is the powerful combination. Nova brings the vision- the hope, the community care- the possibility a liberated future. With it's feminine divine, Nova lights the way forward. Edge brings the heat- the truth, the fight and grit to keep going. Together, they are a celebration of identity. Together it's Pride Without Limits. 

Our logo is built with intention and purpose

The bold, all-caps wordmark features NOVA EDGE stretched across center stage. Between them sits the word THREADS, rotated and connecting the two. The symbol is a mosaic design in the shape of a hollow circle. The mosaic reflects the diversity within our communities. The circular formation represents unity around the margins. It represents continuity and a wholeness formed by difference. Clean and geometric, yet loaded with meaning. It’s a sigil of queer & trans power, transformation and resistance.

Designed to hold tension: soft curves holding sharp angles—mirroring the lived experience of those at the edges of society. It’s minimalist, but not neutral. Clean, but never quiet.

This is intentional design for an unapologetic life

We reimagined the symbol into an emblem for our wordmark. The emblem is an abstracted version of our acronym—NET for Nova Edge Threads—which was doubled. It speaks to multiplicity- of identity and experience. It draws inspiration from the structure of yin and yang: two interconnected forces existing in dynamic tension and harmony. It speaks to the way our identities don’t exist in isolation but in movement and interplay with each other—layered, complex, whole.

By abstracting the acronym into this form, we move beyond typography and into symbolism. A visual language of intersectionality and solidarity. It becomes a sigil of our values: interconnectedness, transformation, and unapologetic unity at the margins. 

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Featured Products

 
Tarot Card Inspired Celestial Design on Black Oversize Deep Drop Shoulder Tee Oversize Deep Drop Shoulder Tee - 190 GSM
 
Tarot Card Inspired Design Graphic Tee on Black Acid Wash Oversize T-Shirt Acid Wash Oversize T-Shirt
 
Nova Edge Threads Tarot Card Inspired Celestial Design on Black Oversize Deep Drop Shoulder Tee Oversize Deep Drop Shoulder Tee - 190 GSM
 
Tarot Card Inspired Design Celestial Size Inclusive Vintage Wash Oversize Tee Vintage Wash Oversize Tee
 
What's your sign? Quintessential Queer flirting Question LGBTQIA+ Pride Oversize Deep Drop Shoulder Tee Oversize Deep Drop Shoulder Tee - 190 GSM
 
What's your sign? Queer Flirting Back Celestial Design LGBTQIA+ Pride Black Relaxed Fit Tank Top Relaxed Fit Sleeveless Tank Top
 
Nova Edge Threads Emblem Embroidered Symbol on Classic White Hat Classic Hat
 
Nova Edge Threads Collective Banned Words List Size Inclusive Vintage Wash Oversize Tee Vintage Wash Oversize Tee
 
MET Inspired Design Embroidered Emblem & Intersectional Pride Apparel Black Eco Raglan Hoodie Eco Raglan Hoodie
 
Emblem Embroidered on Front of Black Sweatshirt Nova Edge Threads Emblem Clean Black Eco Raglan Hoodie Eco Raglan Hoodie
 
Nova Edge Threads Emblem on Scattered Edge Vintage Washed Shorts Vintage Wash Short Pants
 
Nova Edge Boxing Aesthetic Pride Merch Black French Terry Boxy Tank Top French Terry Boxy Tank Top
 
Nova Edge Threads Boxing Fight Inspired Typography Black Relaxed Fit T-shirt Relaxed Fit T-Shirt
 
Nova Edge Mesh Shirt Boxing Aesthetic Black See-through Boxy Net T-shirt See-through Boxy Net T-Shirt
 
Different & Not Conforming to Society Graphic Tee Acid Wash Oversize Tee Acid Wash Oversize T-Shirt
 
Different Graphic Tee Not Conforming to Society Vintage Wash Frayed Oversize Tee Vintage Wash Frayed T-Shirt
 
Nova Edge Threads Groovy Typography Streetwear that Gives on Black Eco Tote Bag Eco Tote
 
Nova Edge Threads Nostalgic Typo Graphic Tee on front of Black Relaxed Fit T-Shirt Relaxed Fit T-Shirt
 
Nova Edge Threads Streetwear that Gives Typography Black Eco Raglan Hoodie Eco Raglan Hoodie
 
Open for Collaboration Groovy Typography for People with Pride Black heavy blend zip hoodie Heavy Blend Zip Hoodie
 
Give the Gift of Choice

The bold unapologetic self-expression that fuels queer fashion today is rooted in the legacy of Black & Brown Women, especially Trans Women. Their courage, creativity & resistance have profoundly shaped the LGBTQIA+ rights and culture that we all proudly share today. The language, the lingo, the fierce delivery of shade that so many attribute to the Gay Community- is in truth- from the beautiful Black Women in our lives. From the ballroom to the frontlines of liberation, their ongoing contributions are invaluable. We honor them by committing to resourcing our community organizations who center the most marginalized in our communities.

BTTF is a collective of Black Trans artists, organizers, cultural workers, and visionaries, united by our commitment to advocating for and celebrating Black Trans Women around the world. Their mission as a Black trans led collective ​is to provide Black trans women with financial and material resources towards education, community, safety and removing travel barriers. LEARN MORE

Third Wave Fund has a vision where all people have full autonomy over our own bodies and lives. Their grant-making and donor mobilizing advances the community power, well-being, and self-determination of young Black, Indigenous, People of Color (BIPOC) most directly impacted by and best positioned to end gender oppression. They specifically resource grassroots movements that are 1) multi-issue, 2) community-led and 3) unapologetically queer, trans, intersex, and sex worker-led. LEARN MORE